Monday, November 30, 2015

Controversial Antidepressant Comes Up for FDA OK -- Again

(MedPage Today) -- Gepirone ER haunted by failed trials, but advisory panel set to take another look

A Tale Of Two ACA Co-Ops: One Standing, One Falling

(MedPage Today) -- The performance of the co-op insurers has been a mixed bag

Advanced Disease Missed Without PSA Testing? (CME/CE)

(MedPage Today) -- Study shows decrease across disease stages after USPSTF recommendation

FDA Approves Second Antibody for Myeloma

(MedPage Today) -- Pivotal trial showed significant gain in PFS with elotuzumab

How To Involve Patients in Their Own Care: HealthLeaders Media

(MedPage Today) -- Also, threat of cyber security breach in hospitals

Burnout: A Pound of Prevention May Be the Remedy

(MedPage Today) -- The marketplace offers many options

Morning Break: Medicaid Expansion Rollback; Americans Shun Flu Vax

(MedPage Today) -- Health news and commentary from around the Web, gathered by the MedPage Today staff

Sunday, November 29, 2015

Saturday, November 28, 2015

Farewell, Funnel: The Rotating Lifecycle of Demand Generation

Like it or not, everything around you is in constant flux. Change and evolution are inevitable—they touch every aspect of our lives, and there is no better example than the ever-evolving world of marketing. 

Today, your phone knows when you’re near a Starbucks and it lets you know. Once it piques your interest, you can order and pay for your drink without ever interacting with a human.  Then, they keep you coming back for more with offers via email.

Marketing in 2015 is automated, personalized, and omni-channel, and when done well, creates for a seamless experience that keeps a brand top of mind. It’s an endless cycle with continual possibilities, and it’s all a part of demand generation.

As highlighted in our recent report, The Integrated Marketing & Sales Machine: 2015 Demand Generation Report, today’s reality is no longer sales and marketing, it’s marketing and sales. In order to reach, engage and sell to prospective buys, marketers must employ sophisticated campaigns full of tactics that work together on a variety of mediums.

Though marketers are undoubtedly reaching prospects on a variety of mediums, very few grasp how to engineer their efforts so that they all work together. The sales funnel, as we once knew it, is dead and gone. The current reality is the demand generation lifecycle.

Demand generation encompasses brand awareness and engagement, lead generation, lead nurturing and customer retention tactics—the touchstones that keep you top of mind, build customer trust and loyalty and create for long-lasting relationships that are mutually beneficial.

The Integrated Marketing & Sales Machine: 2015 Demand Generation Report outlines the trends we are seeing in demand generation, as well as the tactics marketers are employing to engage the users.  

Some key takeaways include:

  • Content Marketing is emerging as the dominant platform for business marketing and includes blogs, whitepapers, infographics, webinars and increasingly, video content.
  • Cross-channel attribution continues to be a challenge. With so many touch points in the marketing cycle, how is revenue being attributed, and for how long?
  • Marketers are looking to set and measure realistic KPIs for their content marketing initiatives, which reflect the still early stage for content marketing as a marketing medium.
  • Marketing automation adoption is accelerating, but technology is complicated, resulting in marketers wrestling with related people, product, and process issues.

Download the report to learn key insights on the state demand generation, as represented by more than 150 marketers. 

D.C. Week: FDA Advisors Questions DMD Drug; Rx $$$ -- Again

(MedPage Today) -- After being blasted for "price gouging' Turing drops the price of Daraprim

Friday, November 27, 2015

What We Heard: 'Like a Fitbit'; Child Abuse Dx; Pig Brains

(MedPage Today) -- Every week MedPage Today reporters interview hundreds of experts and here is some of what those experts said this week.

Succeeding When the Going Gets Tough: Healthcare Career Insights

(MedPage Today) -- Must reads about the latest news and trends in healthcare careers

End of Medicare Bonus Program Will Cut Pay to Primary Care Doctors

(MedPage Today) -- Program distributed $664 million in 2012

Burnout: Is it Real? If Yes, Can it Be Codified?

(MedPage Today) -- This MedPage Today at 10 report separates truth from fiction

Loss of Control Drives Burnout, a MedPage Today Survey

(MedPage Today) -- Most HCPs know someone who quit medicine because they were so dissatisfied

Turing Cuts Daraprim Price, But Doesn't Roll It Back

(MedPage Today) -- A 50% price cut " ... is still a 2,500% increase over the original price of $13.50."

Thursday, November 26, 2015

Alzheimer's-Linked Brain Plaques May Also Slow Blood Flow

Title: Alzheimer's-Linked Brain Plaques May Also Slow Blood Flow
Category: Health News
Created: 11/24/2015 12:00:00 AM
Last Editorial Review: 11/24/2015 12:00:00 AM

Turing Caves to Public Pressure, Drops Daraprim Price

(MedPage Today) -- Turing Pharmaceuticals drops the price of its antiinfective drug

HIV Prophylaxis Could Benefit 1.2 Million: CDC (CME/CE)

(MedPage Today) -- But medical providers are unaware of pre-exposure protection

Morning Break: Parisian Doctors on Terror Attacks; Costco Chicken Salad E-Coli

(MedPage Today) -- Health news and commentary from around the Web, gathered by the MedPage Today staff

Wednesday, November 25, 2015

Study: Derm Drugs See a Major Price Hike (CME/CE)

(MedPage Today) -- More than 400% increase for certain brand name prescription meds

Monday, November 23, 2015

Pricey HCV Drugs Worth the Cost (CME/CE)

(MedPage Today) -- Reductions in disease complications and quality health gains offset drug costs in simulation model

AMA Protests Insurer Mega-Mergers: HealthLeaders Media

(MedPage Today) -- Also, exploring nurses' evolving roles in medicine and patient care

Sunday, November 22, 2015

Saturday, November 21, 2015

FDA Staff Skeptical of Muscular Dystrophy Drug Drisapersen

(MedPage Today) -- Agency questions clinical benefit

What We Heard This Week

(MedPage Today) -- Quotable quotes from MedPage Today's news coverage

Secrets to Managing Employees: Healthcare Career Insights

(MedPage Today) -- Must reads about the latest news and trends in healthcare careers

"It Doesn't Matter Who You Are -- She Will Take Care of You"

(MedPage Today) -- Husband explains why his wife, a nurse, is a hero to many

Slow Medicine: Time to Let Go of 140/90?

(MedPage Today) -- The Slow Medicine approach to the SPRINT trial results

Amgen Pledges to Respect Patient Privacy

(MedPage Today) -- Backs off data rights demand for patients seeking co-pay help

Morning Break: Sniffing Out Cancer; Frankenfish OK'd; Ebola and STD Comebacks

(MedPage Today) -- Health news and commentary from around the Web, gathered by the MedPage Today staff

Does a 'Stick' Work Without a 'Carrot'?

(MedPage Today) -- For hospital-acquired conditions, the answer seems to be yes

Friday, November 20, 2015

Thursday, November 19, 2015

Bad Lab Tests: Real Menace or Bogus Threat?

(MedPage Today) -- Congress debates merits of stricter FDA oversight for laboratory developed tests

Wednesday, November 18, 2015

Alzheimer's-Linked Gene Tied to Brain Bleeds in Men: Study

Title: Alzheimer's-Linked Gene Tied to Brain Bleeds in Men: Study
Category: Health News
Created: 11/17/2015 12:00:00 AM
Last Editorial Review: 11/17/2015 12:00:00 AM

PSA Screening Rates Decline After USPSTF Says 'No' (CME/CE)

(MedPage Today) -- Impact of 2012 recommendation on prostate cancer mortality uncertain

Tuesday, November 17, 2015

Monday, November 16, 2015

FDA Approves Potential Myeloma Game Changer

(MedPage Today) -- Daratumumab is first-ever monoclonal antibody therapy for multiple myeloma

AAP: Animal Antibiotics Threaten Kids' Health (CME/CE)

(MedPage Today) -- Drug-resistant organisms spreading, and children are most vulnerable

Study Addresses Defensive Medicine: HealthLeaders Media

(MedPage Today) -- Also, new data details physician access across the U.S.

Morning Break: Paris Terror Attacks May Give U.S. Kids Nightmares; Dirty Scopes

(MedPage Today) -- Health news and commentary from around the Web, gathered by the MedPage Today staff

The Critical Quality Measure: Patient Safety

(MedPage Today) -- Hospitals could do much more to prevent errors

Strategies for Managing Aging Clinicians

(MedPage Today) -- Hospitals take steps to protect patient safety

D.C. Week: FDA Clears Smokeless Snus for Sale

(MedPage Today) -- Also, Congress lashes out at VA for unmerited bonuses

Recombinant Hemophilia A Product OK'd

(MedPage Today) -- FDA approves pegylated Factor VIII agent

Obesity Groups Say States Denying Bariatric Surgery Violate ACA

(MedPage Today) -- Discrimination complaint calls on HHS to require bariatric surgery coverage

CardioBrief: The Trouble With Post-Approval Device Studies

(MedPage Today) -- FDA may require them but many are delayed or never finished

Sunday, November 15, 2015

FDA Finalizes New Food Safety Rules

(MedPage Today) -- Regulations set standards for domestic farms and importers

Saturday, November 14, 2015

One Diagnosis, a Billion Dollars

(MedPage Today) -- How physicians can begin to reduce diagnostic errors

Friday, November 13, 2015

Thursday, November 12, 2015

'Screen Time' Is a Problem for Everyone in Healthcare

(MedPage Today) -- Patients frustrated when the doctor mostly looks at a computer, not them

Is There a Place for Chemoprevention? Clin Onc News Report

(MedPage Today) -- Also, the potential usefulness of blood-based biopsy tests

Lots of Finger-Pointing Over ACA Co-Op Failures

(MedPage Today) -- Much blame directed at CMS for poor oversight

Xtampza Wins Tentative FDA Approval, But Availability Remains Uncertain

(MedPage Today) -- Litigation with Purdue could keep marketing on hold until 2018

First Responders: Stick With Interrupted CPR (CME/CE)

(MedPage Today) -- Mouth-to-mouth at least as good as continuous chest compression

FDA Approves Roche's Cotellic for Combination Melanoma Therapy

(MedPage Today) -- Effective in BRAF V600 mutation-positive disease

Morning Break: Carter's Good News; More ACA Plans Vanish; 'Futile' Study Succeeds

(MedPage Today) -- Health news and commentary from around the Web, gathered by the MedPage Today staff

Tuesday, November 10, 2015

ACP: Consider Low-Income Patients With Direct Pay

(MedPage Today) -- Direct pay models can keep docs in play, but may isolate low-income patients

Monday, November 9, 2015

How to Hire a Reputation Management Firm: HealthLeaders Media

(MedPage Today) -- Also, ways for EDs to improve quality and cost of patient care

How The TLS Diet Provides a Low Sugar Lifestyle

The TLS Diet solution teaches you about low GI consuming, habits modification and ways to enhance body composition.

How Does Low Glycemic Consuming Result The Body?
 
A couple of years ago there was a research done at Harvard that determined a low glycemic diet was one of the best ways to slim down due to the fact that it not just assisted keep your metabolism, it likewise help preserve cardiovascular health.


Comprehending a Low Glycemic Diet

This begins with understanding how carbohydrates impact the body and blood sugar. Not all carbs are developed similarly.

The Carb Misconception: All Carbs are Bad For You!

Not necessarily! There are 2 types of carbs, simple and complex. Carbohydrates are vital for typical body function.

Easy carbs must be avoided as much as possible. These consist of baked foods, fruit, soda, and sweet juices.



Complex carbs are found in fruits, vegetables, whole grains and beans. Complex carbohydrates offer energy, aid in digestion, brain and nervous system functions together with providing fiber.

The TLS diet system promotes managing typical blood sugar levels in order to help the body keep a fat burning mode.

TLS Diet Carbohydrate Breakdown

Carbs rely on sugar, when this happens your blood glucose rises rapidly, triggering your body to enhance insulin production, which forces your system into a fat accumulation process.

By controlling your glycemic index, these spikes in blood sugar level changes do not take place as commonly, as a result you will feel more stimulated, alert and productive.

By including more unprocessed and unrefined carbs into your daily diet plan, together with healthy fats and proteins, your brain will not deceive you into believing you are hungry as frequently.

The Transitions Lifestyle System Diet plan requires a behavior change and offers you with all the required tools and supplements to assist reach your weight-loss goals.

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​https://www.youtube.com/watch?v=lq5ZcQm3PFY

Net Advertising and marketing Lead Follow Up Advice

Lots of individuals enter web marketing to stay clear of having to in fact deal with real people. While it is possible to make earnings online without ever talking with somebody live, the reality is that your life will certainly be MUCH harder if you pick this course.

Web marketing entrepreneur should remain conscious of the truth that despite the fact that we're dealing with the computer, we are still managing genuine people doing real operation. And also company is everything about creating relationships with your customers and also partners regardless of your company design.

internet-marketing-lead-follow-upSo merely involved grips that your web marketing company is a REAL company. And in genuine, legitimate company, you need to work with people.

Now, there are lots of means to take advantage of modern technology to do this, yet simply bear in mind at the other end of the email or FB blog post is a genuine person. Simply make all your interaction online exactly as you would if you were talking face-to-face with a person, and you'll be on the right track.

Currently enjoy this video clip that offer you some simple, yet incredibly valuable Web marketing Lead Adhere to Up Suggestion that you could make use of also if you're new to web marketing.

Watch the video now:
 



Lead Follow-up does not need an e-mail list, authority blog, or any type of major web marketing infrastructure. You could just connect with people on social networks to produce leads online. Then make use of the pointers in the corporate video over to do your Web marketing Lead Comply with Up to increase sales channel conversions as well as NETWORK MARKETING chance sign-ups.

See also:  Network Marketing Lead Follow Up Tips

https://www.youtube.com/watch?v=B3Qw8n7zOFU

Kindly discuss this with your buddies on FB and Twitter and leave a comment listed below!

 

Building the Data Analytics Team

(MedPage Today) -- Leaders in healthcare discuss efforts to create a talented team

Sunday, November 8, 2015

D.C. Week: Drug Prices Raise Hackles in Congress

(MedPage Today) -- Also, White House releases official text of controversial Pacific trade deal

Friday, November 6, 2015

Hormone-Like Drug Doesn't Help Women With Alzheimer's: Study

Title: Hormone-Like Drug Doesn't Help Women With Alzheimer's: Study
Category: Health News
Created: 11/4/2015 12:00:00 AM
Last Editorial Review: 11/5/2015 12:00:00 AM

MedPAC Explores New Primary Care Bonus

(MedPage Today) -- Panel mulls ideas for keeping primary care financially attractive

Thursday, November 5, 2015

CardioBrief: 'Walking Time Bombs'

(MedPage Today) -- Is this fear mongering or effective communication of risk?

Wednesday, November 4, 2015

Get Ready for MIPS -- or Opt Out

(MedPage Today) -- Medicare's newest quality reporting program will look at data from 2017

Tuesday, November 3, 2015

Monday, November 2, 2015

Sunday, November 1, 2015

How Precision Medicine is Unlocking EHRs' Potential

(MedPage Today) -- EMRs help improve patient safety, research, clinical outcomes for 10 neurological disorders