Monday, November 30, 2015
Controversial Antidepressant Comes Up for FDA OK -- Again
A Tale Of Two ACA Co-Ops: One Standing, One Falling
Advanced Disease Missed Without PSA Testing? (CME/CE)
FDA Approves Second Antibody for Myeloma
How To Involve Patients in Their Own Care: HealthLeaders Media
Burnout: A Pound of Prevention May Be the Remedy
Morning Break: Medicaid Expansion Rollback; Americans Shun Flu Vax
Sunday, November 29, 2015
When Doctors Get Sick: Three Stories of Addiction
Saturday, November 28, 2015
Farewell, Funnel: The Rotating Lifecycle of Demand Generation
Like it or not, everything around you is in constant flux. Change and evolution are inevitable—they touch every aspect of our lives, and there is no better example than the ever-evolving world of marketing.
Today, your phone knows when you’re near a Starbucks and it lets you know. Once it piques your interest, you can order and pay for your drink without ever interacting with a human. Then, they keep you coming back for more with offers via email.
Marketing in 2015 is automated, personalized, and omni-channel, and when done well, creates for a seamless experience that keeps a brand top of mind. It’s an endless cycle with continual possibilities, and it’s all a part of demand generation.
As highlighted in our recent report, The Integrated Marketing & Sales Machine: 2015 Demand Generation Report, today’s reality is no longer sales and marketing, it’s marketing and sales. In order to reach, engage and sell to prospective buys, marketers must employ sophisticated campaigns full of tactics that work together on a variety of mediums.
Though marketers are undoubtedly reaching prospects on a variety of mediums, very few grasp how to engineer their efforts so that they all work together. The sales funnel, as we once knew it, is dead and gone. The current reality is the demand generation lifecycle.
Demand generation encompasses brand awareness and engagement, lead generation, lead nurturing and customer retention tactics—the touchstones that keep you top of mind, build customer trust and loyalty and create for long-lasting relationships that are mutually beneficial.
The Integrated Marketing & Sales Machine: 2015 Demand Generation Report outlines the trends we are seeing in demand generation, as well as the tactics marketers are employing to engage the users.
Some key takeaways include:
- Content Marketing is emerging as the dominant platform for business marketing and includes blogs, whitepapers, infographics, webinars and increasingly, video content.
- Cross-channel attribution continues to be a challenge. With so many touch points in the marketing cycle, how is revenue being attributed, and for how long?
- Marketers are looking to set and measure realistic KPIs for their content marketing initiatives, which reflect the still early stage for content marketing as a marketing medium.
- Marketing automation adoption is accelerating, but technology is complicated, resulting in marketers wrestling with related people, product, and process issues.
Download the report to learn key insights on the state demand generation, as represented by more than 150 marketers.
D.C. Week: FDA Advisors Questions DMD Drug; Rx $$$ -- Again
Friday, November 27, 2015
What We Heard: 'Like a Fitbit'; Child Abuse Dx; Pig Brains
Succeeding When the Going Gets Tough: Healthcare Career Insights
End of Medicare Bonus Program Will Cut Pay to Primary Care Doctors
Burnout: Is it Real? If Yes, Can it Be Codified?
Loss of Control Drives Burnout, a MedPage Today Survey
Turing Cuts Daraprim Price, But Doesn't Roll It Back
Thursday, November 26, 2015
Alzheimer's-Linked Brain Plaques May Also Slow Blood Flow
Category: Health News
Created: 11/24/2015 12:00:00 AM
Last Editorial Review: 11/24/2015 12:00:00 AM
Turing Caves to Public Pressure, Drops Daraprim Price
HIV Prophylaxis Could Benefit 1.2 Million: CDC (CME/CE)
Morning Break: Parisian Doctors on Terror Attacks; Costco Chicken Salad E-Coli
Wednesday, November 25, 2015
Study: Derm Drugs See a Major Price Hike (CME/CE)
Tuesday, November 24, 2015
FDA Advisors Paint Bleak Picture for DMD Drug
Registry Underway for Watchman CMS Coverage
Healthcare Mergers: Good, Bad, or Both?
CMS Seeks Network Adequacy for ACA Exchange Plans
Value-Based Pricing Will Help With High Rx Costs
Monday, November 23, 2015
Pricey HCV Drugs Worth the Cost (CME/CE)
AMA Protests Insurer Mega-Mergers: HealthLeaders Media
Sunday, November 22, 2015
2015 Brings Bumper Crop of New Rx Meds
Saturday, November 21, 2015
FDA Staff Skeptical of Muscular Dystrophy Drug Drisapersen
Secrets to Managing Employees: Healthcare Career Insights
"It Doesn't Matter Who You Are -- She Will Take Care of You"
Slow Medicine: Time to Let Go of 140/90?
Amgen Pledges to Respect Patient Privacy
Morning Break: Sniffing Out Cancer; Frankenfish OK'd; Ebola and STD Comebacks
Does a 'Stick' Work Without a 'Carrot'?
Friday, November 20, 2015
FDA Panel Pans Bladder Cancer Therapy (CME/CE)
Thursday, November 19, 2015
Bad Lab Tests: Real Menace or Bogus Threat?
Wednesday, November 18, 2015
Alzheimer's-Linked Gene Tied to Brain Bleeds in Men: Study
Category: Health News
Created: 11/17/2015 12:00:00 AM
Last Editorial Review: 11/17/2015 12:00:00 AM
PSA Screening Rates Decline After USPSTF Says 'No' (CME/CE)
Tuesday, November 17, 2015
Pelzman's Picks: What Does BMI Really Mean?
Monday, November 16, 2015
FDA Approves Potential Myeloma Game Changer
AAP: Animal Antibiotics Threaten Kids' Health (CME/CE)
Study Addresses Defensive Medicine: HealthLeaders Media
Morning Break: Paris Terror Attacks May Give U.S. Kids Nightmares; Dirty Scopes
The Critical Quality Measure: Patient Safety
Strategies for Managing Aging Clinicians
D.C. Week: FDA Clears Smokeless Snus for Sale
Obesity Groups Say States Denying Bariatric Surgery Violate ACA
CardioBrief: The Trouble With Post-Approval Device Studies
Sunday, November 15, 2015
FDA Finalizes New Food Safety Rules
Saturday, November 14, 2015
One Diagnosis, a Billion Dollars
Friday, November 13, 2015
FDA Advisors: No Easy Answers in Maternal Immunization
Thursday, November 12, 2015
'Screen Time' Is a Problem for Everyone in Healthcare
Is There a Place for Chemoprevention? Clin Onc News Report
Lots of Finger-Pointing Over ACA Co-Op Failures
Xtampza Wins Tentative FDA Approval, But Availability Remains Uncertain
First Responders: Stick With Interrupted CPR (CME/CE)
FDA Approves Roche's Cotellic for Combination Melanoma Therapy
Morning Break: Carter's Good News; More ACA Plans Vanish; 'Futile' Study Succeeds
Tuesday, November 10, 2015
ACP: Consider Low-Income Patients With Direct Pay
Monday, November 9, 2015
How to Hire a Reputation Management Firm: HealthLeaders Media
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How Does Low Glycemic Consuming Result The Body?
Comprehending a Low Glycemic Diet
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TLS Diet Carbohydrate Breakdown
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https://www.youtube.com/watch?v=lq5ZcQm3PFY
Net Advertising and marketing Lead Follow Up Advice
Web marketing entrepreneur should remain conscious of the truth that despite the fact that we're dealing with the computer, we are still managing genuine people doing real operation. And also company is everything about creating relationships with your customers and also partners regardless of your company design.
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Now, there are lots of means to take advantage of modern technology to do this, yet simply bear in mind at the other end of the email or FB blog post is a genuine person. Simply make all your interaction online exactly as you would if you were talking face-to-face with a person, and you'll be on the right track.
Currently enjoy this video clip that offer you some simple, yet incredibly valuable Web marketing Lead Adhere to Up Suggestion that you could make use of also if you're new to web marketing.
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See also: Network Marketing Lead Follow Up Tips
https://www.youtube.com/watch?v=B3Qw8n7zOFU
Kindly discuss this with your buddies on FB and Twitter and leave a comment listed below!
Building the Data Analytics Team
Sunday, November 8, 2015
D.C. Week: Drug Prices Raise Hackles in Congress
Friday, November 6, 2015
Hormone-Like Drug Doesn't Help Women With Alzheimer's: Study
Category: Health News
Created: 11/4/2015 12:00:00 AM
Last Editorial Review: 11/5/2015 12:00:00 AM